Shelter Poster
DADA
This is the first project in our advanced typography class. We got to pick an event, a movement, or a milestone. I picked Dadaism. This movement is known for its nonsense, duality and creative use of collage.
I tried out different approaches but could not get it right.
I only played with typography, collage and paper texture here. It was still missing that duality that I was going for.
Here I started to experiment with different imagery, like butterfly wing as eye, log of wood as the neck, letter “A” as lips. It is getting there…
I created a whole new composition and added some splashes of color. I used the gun from letter “a” to lead the eye to the main subject. I had the bullet as the nose, and peacock feather as an eye. However, it is still not enough experimenting, not enough for DADA.
This version is the closest to my final version. I had a cat stretching that looks like hair, log of wood is still the neck like version 2. But there were only 2 duality images in this one, that’s why I had to add more to it.
I ended up with this.
For the final version, I kept the cat as the hair. Then I experimented more with the whole picture as I made it more dimensional with the scratch texture coming from the cat, the fold on the face, the cut section of the poster and the letter “a” poking under that invisible part of the face. I also had to be mindful with the text positions to make sure it looks good compositionally and not too low or too high to read.
